In 2019, following a public competition with Indian record label T-Series, Kjellberg was overtaken as the most-subscribed YouTube channel. From 2015 to 2018, his content also shifted away from Let's Play content and became increasingly subject to media controversies. Over time, his style of content diversified to include vlogs, comedy shorts, formatted shows, and music videos. His channel experienced substantial growth in popularity in the following years, being one of the fastest growing channels in 20, and becoming the most-subscribed on YouTube on 15 August 2013. In 2016, Time magazine named him as one of the world's 100 most influential people.īorn and raised in Gothenburg, Kjellberg registered his YouTube channel 'PewDiePie' in 2010, primarily posting Let's Play videos of horror and action video games.
He has been portrayed in the media as a figurehead for YouTube and as being almost synonymous with YouTube gaming. Kjellberg's popularity on YouTube and extensive media coverage have made him one of the most noted online personalities and content creators.
Felix Arvid Ulf Kjellberg ( / ˈ ʃ ɛ l b ɜːr ɡ/ SHEL-burg, Swedish: ( listen) born 24 October 1989), better known as PewDiePie ( / ˈ p juː d iː p aɪ/ PEW-dee-py), is a Swedish YouTuber known for his Let's Play videos and comedic formatted videos and shows.
